When driving business growth, many organisations focus on expanding markets, refining strategies, and optimising resources. However, the true engine of growth often lies within the heart of the business—its people. Understanding and leveraging "strength energisers" can be the key to unlocking unprecedented levels of productivity, innovation, and excellence.
What Are Strength Energisers?
Strength energisers are the unique facets that truly energise individuals. However, do not confuse strengths with skills. Strength energisers are not necessarily what employees are skilled at, but what they are most passionate about, what drives them and excites them. For example, an Accountant will have strong numeracy skills and might be an expert using Excel. However, these are very practical activities, and while some people are better at them than others, one thing that skills have in common is that they can be learnt.
Everyone can apply themselves to learn something. But why do some people learn things easier, quicker, or to a higher level than the next? This may be attributed to their energisers. Recognising and nurturing these energisers can lead to a more engaged and productive workforce, driving significant business growth.
The Benefits of Focusing on Strength Energisers
Increased Engagement: When employees are engaged in tasks that energise them, their overall engagement levels soar. Studies show that businesses focusing on strength energisers can see up to a 73% improvement in employee engagement.
Enhanced Productivity: Engaged employees are more productive. By aligning tasks with their energisers, companies can achieve a 36% increase in productivity.
Higher Profitability: Improved engagement and productivity lead to better business outcomes. Businesses that harness strength energisers report a 29% increase in profit.
Reduced Absenteeism: Employees who are energised by their work are less likely to take unnecessary absences, leading to an 11% reduction in absenteeism.
Improved Customer Loyalty: Engaged employees provide better customer service, which can boost customer loyalty by up to 44%. Even a 5% increase in customer loyalty can lead to an 85% increase in profits.
“There are only three measurements that tell you nearly everything you need to know about your organisation’s overall performance: employee engagement, customer satisfaction and cash flow. It goes without saying that no company, small or large, can win over the long run without energised employees who believe in the mission and understand how to achieve it.” - Jack Welch
The Challenge of Overextension
In today's high-pressure environment, there is a constant demand to do more and be more. This pressure to continuously push outside comfort zones can lead to stress, frustration, and negativity. Rather than accelerating success, this approach often hampers it. Therefore, try a new approach to business growth!
Whilst many companies will use psychometric testing to identify employee personality tendencies to improve performance, Levelation goes a step further. We do not just look at an individual’s skills or personality. In fact, we help both business owners and your employees understand why they are good at something. What is really driving them? When we look at strengths in this way, we are looking at what they are naturally great at or have the potential to be great at. By focusing on optimising their energisers you can build a positive culture that supports sustainable growth.
Implementing Strength Energisers: The Levelation Approach
Levelation's business growth program is designed to help businesses leverage strength energisers effectively. Here’s how:
Identify Strength Energisers:
Personal Assessments: We conduct detailed assessments to discover what truly energises each team member.
Align work to Strengths: Ensure employees are handed responsibilities that align with their strength energisers.
Understand Values:
What are their Values: Discover values that are important to your employees and align their values with their work.
How do you influence others:
Leadership style: Build awareness as to how your leadership style is perceived by others
Transparent Feedback: Create an environment where employees feel comfortable sharing their preferences and suggestions.
Personal Growth:
Regular Check-Ins: Conduct regular check-ins to ensure employees remain engaged and satisfied with their roles.
Mentorship Programs: Establish mentorship programs where employees can develop skills that align with their strengths.
Build Stronger Teams:
Build and share: Encourage sharing between working teams to utilise individual and collective strengths.
Driving Business Growth - The Ripple Effect
Nurturing your business from the inside-out not only benefits those within the organisation but also has a profound impact on your customers. Engaged and energised employees are more likely to provide exceptional service, which enhances customer satisfaction and loyalty. Improved customer loyalty can significantly boost your bottom line, making the focus on strength energisers a win-win strategy.
Driving Business Growth – E-Book Guide
It's a common goal for owners of fast-growing businesses to want to boost employee engagement, productivity and retention. Likewise, they wish to increase the attractiveness of their business to potential new employees. As they know that all of these will ultimately contribute to the success, or failure, of their business. However, many don't have the time or interest themselves to spend much time doing anything about it. Not least because there's an ever-growing list of customer and operational activities that absolutely need their attention.
Levelation produced a FREE downloadable e-book to help you with this task. Click here to download the e-book, it’s available at the bottom of the landing page. However, if you would like help implementing changes, please contact us here. We work with fast growing businesses to help build growth strategies. From start-ups to global enterprises, we can help!
Conclusion
Driving business growth through the understanding and application of strength energisers is a transformative approach. By aligning tasks with what truly energises your employees, you create a more engaged, productive, and innovative workforce. Levelation’s business growth program offers a structured path to harness these strengths, ensuring your business not only grows but thrives.
Embrace the power of strength energisers, fire up your employees' passions, and watch as your business reaches new heights of success. By nurturing your workforce from the inside-out, you set the stage for sustainable growth, increased profitability, and unparalleled excellence.
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